We tie retail media advertising, performance marketing, and point-of-purchase signals back to SKU-level data to understand what drives real product sales. Our models read first-party purchase data and behavioral data from e-commerce platforms to isolate incremental lift. The result is a clean view of return on investment across every retail media network.

We plug into internal marketing teams as an extension. Your brand marketing, content marketing, and SEO teams stay in the loop through unified customer profiles that feed predictive analytics and shape the shared reporting we build together. Our pods collaborate with your analytics team on attribution models and machine learning insights so targeting, creative, and funnel decisions stay aligned across the full campaign lifecycle.

We plan the retail media strategy and then run all execution within a single workflow. Our team activates across retail media networks and performance marketing channels, so insights feed the next move instantly. You get strategic thinking backed by a performance media agency that actually buys the media.

We build custom attribution models that combine platform signals, offline channels, branded searches, and marketplace sales into a single framework. Our analysts align events through Conversion API and server-side tracking, then validate them through Google Analytics to create a clean attribution setup. This provides clarity on contribution profit, rather than just platform-reported ROAS.

We improve product pages and feeds using search behavior, and first-party customer data. Clean assets and retail readiness increase conversion rate before media even hits the page. This alignment across marketplaces fuels better return on investment from every ad impression.

We test bidding and audiences using machine learning and behavioral data to read shifts in consumer intent. Creative tests run through short feedback loops across shoppable ads and CTV campaigns. Each cycle strengthens performance and reduces cost per acquisition.

Yes, first-party purchase data and other firmographic data shape how we build audiences. This strengthens look-ahead signals around consumer shopping habits and improves performance across retail media. It creates cleaner, privacy-safe targeting in a world moving away from third-party cookie tracking.

We move beyond ROAS by tying retail media, digital advertising, and marketplace spend to contribution profit. Our modeling uses first-party purchase data to read the true financial impact of your connected commerce campaigns across every channel. This keeps decisions grounded in real return on investment instead of surface-level efficiency metrics.

We manage Walmart Connect, Instacart, Target Roundel, paid social, search, and CTV campaigns, all aligned to connected commerce outcomes. These channels feed the same attribution system so impact flows into one story. You get a media buying agency that works across the full retail media ecosystem.

We follow consumer intent across ecommerce platforms, retail media networks, and your DTC stack to map how shopping actually happens. Our modeling links digital technology signals at every point of purchase. This creates a connected commerce system that tracks influence across the entire path.