Editorial policy
Fieldtrip writes for marketing leaders trying to see their strategy, creative, media, measurement, and design as one connected system rather than five separate vendor relationships. Because Fieldtrip also owns and operates a small group of specialist agencies, this policy spends more time than most on how we handle content that touches our own network. Everything else, how we research, credit, and correct our work, follows the same standard as any editorial outlet should meet.
Applies to all editorial content on fieldtrip.agency: strategy, creative, media, measurement and design. Fieldtrip is the parent network of inBeat, 9AM, Creative Milkshake, Bluethings and Web Tonic.
01
Original analysis, comparison and buyer's guides, and thought-leadership pieces on integrated growth marketing: how strategy, creative, media, measurement, and design work together in practice, plus the wider landscape of agencies and vendors across those disciplines. This includes agency roundup and comparison content. Writers are primarily our own team, with occasional outside contributors who bring direct, relevant experience.
02
Fieldtrip is a growth network built around a set of specialist agencies working in adjacent disciplines: inBeat (influencer and creator marketing), 9AM (performance media, measurement, and analytics), Creative Milkshake (UGC and production), Bluethings (SEO, including AI/LLM search), and Web Tonic (growth marketing, PPC, web development). Readers evaluating any one of those categories deserve to know when the piece they're reading was written by a company with a stake in the outcome.
03
when an article compares agencies or vendors in a category one of our sibling agencies competes in, we say so directly in the piece rather than presenting it as a fully independent third party's view.
placement in a roundup or comparison is never sold to a sibling agency or to anyone else, and being part of the Fieldtrip network doesn't buy a better position.
where we're citing our own network's performance and don't have firsthand numbers to support a claim, we say that plainly instead of presenting a modeled estimate as measured fact.
04
Every article starts with a brief that defines the questions it has to answer and the sources it will draw from.
Statistics and study data are sourced from the original publisher wherever possible, not from a secondary post that may have summarized it incorrectly.
Case studies and campaign examples are real and attributable to actual client work across the network. We do not fabricate or composite results to make a stronger example.
05
Articles are published under a named author with a short bio explaining their relevant background.
A subject-matter expert who substantially informed a piece is credited alongside the writer, even if they aren't the byline.
Generic "Team" bylines are being phased out; we're working back through older articles to add proper attribution.
06
A reported factual error is investigated and corrected once verified.
Corrections that change a ranking, claim, or recommendation are noted at the bottom of the article with the date.
Minor fixes, typos, broken links, and formatting are made without a separate note.
Articles about fast-moving subjects (tools, pricing, platform features, rankings) are reviewed on a recurring basis and updated as the facts change, rather than left to go stale.
07
Questions about this policy, or about a specific article, can be sent to our editorial team through the contact page at fieldtrip.agency.
