Enterprise marketing leaders considering a performance marketing partner are ultimately trying to answer one question:
Which agency can manage complex, high-budget advertising programs at scale while proving that marketing spend is contributing to customer acquisition, pipeline, and revenue?
Strong results with smaller paid media accounts do not automatically translate to enterprise performance marketing. Large organizations may need deeper channel expertise, larger account teams, advanced attribution, analytics support, cross-platform reporting, and the operational capacity to manage significant budgets across markets or business units.
And the pressure for measurable performance continues to shape marketing investment. According to Adobe’s 2025 State of Performance Marketing report, 57% of marketing budgets go to performance marketing.
To help CMOs, VPs, and other leaders, this guide features 12 performance marketing agencies with enterprise-grade capabilities and real-world experience.
We evaluated the agencies in this guide with enterprise scale in mind. This included paid media capabilities, measurement and attribution, reporting transparency, client size, channel coverage, and the ability to connect campaign performance with metrics such as customer acquisition cost, pipeline, revenue, and lifetime value.
We also considered how these agencies differ from smaller boutique agencies, particularly when it comes to team capacity, technology, reporting complexity, and managing larger advertising programs.
To assess all of that, we:
Disclosure: We’ve also included ourselves (Fieldtrip ) in this list. But to keep things fair, we used the same evaluation criteria for Fieldtrip that we applied to every other agency featured here.
Below, we’ve listed performance marketing agencies with experience managing complex campaigns, larger budgets, and performance goals tied directly to revenue and growth.
Disruptive Advertising is a performance marketing agency with dedicated teams for enterprise accounts and provides hands-on campaign management across Google Ads, paid social, email, CRO, creative, and other digital channels. Its enterprise approach targets multi-channel growth and business-level consulting.
The agency has the capacity to manage substantial digital advertising budgets. It reports managing more than $450 million in annual ad spend for clients and combines platform reporting with metrics like blended website ROAS and marketing spend as a percentage of revenue.
Case study in focus: KPMG Spark, cloud-based managed accounting service from KPMG, closed 374 leads with an estimated average revenue of $1.4 million.
Fieldtrip is a full-service marketing agency built around an interconnected network of specialists across paid search, paid social, programmatic, and influencer media. Its capabilities span strategy, creative, media, and measurement for B2B and B2C enterprise brands.
One of Fieldtrip’s key strengths is performance creative, including influencer-led campaigns matched to specific campaign and business goals. All performance is reported through custom dashboards, so that every dollar spent can be connected to the company’s financial performance for better stakeholder reporting.
Case study in focus: Fieldtrip (via its partner inBeat Agency) helped NielsenIQ with panelist acquisition through user-generated content (UGC) campaigns in 19 countries with hyperlocalization, resulting in 37% lower CPA.
Tinuiti is an independent full-funnel performance marketing agency with capabilities spanning search, social media, commerce, streaming, display, creative, and conversion optimization. It is particularly well-equipped for enterprise-scale media programs, with more than 1,200 employees and around $4 billion in digital media under management.
Measurement is also a significant part of Tinuiti’s offering. Its proprietary Bliss Point technology brings media and measurement together through capabilities like media mix modeling, incrementality, forecasting, and holistic ROAS measurement. This makes it better for enterprises that need to connect campaign performance across multiple advertising platforms.
Case study in focus: Tinuiti consolidated and optimized search and social campaigns across nearly 40 Sun Auto brands and 350 locations, contributing to a 230% increase in high-quality conversions.
Jellyfish is a global digital marketing agency built around the combination of media, creative, data, technology, and strategy.
It leans heavily on marketing automation and generative AI (like Jellyfish Social Agents) in execution, which can benefit enterprise brands seeking speed and performance optimization for campaigns. Its technology partnerships include Google Marketing Platform tools.
Because the agency operates globally, it can be a viable choice for enterprises seeking support across multiple markets.
Case study in focus: Jellyfish helped Swarovski transform its global search program across 38 markets and generate 19% year-over-year incremental growth (paid media investment reduced by 14% and website traffic increased by 16%).
NP Digital is a global marketing agency founded around Neil Patel’s digital marketing ecosystem. The agency has more than 1,000 employees operating across 28 countries, which gives it the scale to support enterprise brands running campaigns across multiple regions and customer acquisition channels.
Its performance approach connects marketing activity to deeper business outcomes. NP Digital combines paid media campaign management with data analytics and full-funnel measurement. The agency says average ROI is $7 per dollar when working with them.
Case study in focus: NP Digital helped ConnectWise restructure its global paid search strategy around sales-qualified opportunities (SQO) and pipeline. The results included a 166% increase in SQO conversion rate, a 100% increase in ROAS, a 68% increase in pipeline, and a 25% reduction in cost per SQO.
Power is a growth marketing agency that combines strategic consulting, channel execution, creative, data intelligence, and proprietary technology to help brands connect marketing investment with revenue growth. It's a full-service agency that can cover virtually every performance advertising channel.
A major differentiator is its emphasis on data and AI-powered optimization. Power Digital describes itself as an AI-native agency and uses its proprietary Omega operating system across client accounts. It also offers capabilities like incrementality, first-party data integration, and forecasting.
Case study in focus: Power Digital helped Victrola increase online revenue by 115% in one year while also generating more than 31,000 new email subscribers through an integrated strategy spanning paid media, SEO, social, and other digital channels.
Impression Digital is a performance marketing agency with offices in the UK and New York. It offers an integrated mix of paid and organic marketing capabilities, all linked to revenue and profit growth. Many of its case studies show clients using its services to coordinate performance across channels and platforms.
Impression combines media measurement and analytics with CRO, behavioral science, marketing automation, and modern marketing data-stack services. Its paid media teams also use testing and automation to improve campaign efficiency.
Case study in focus: Impression helped Wizz Air shift budget toward demand generation and Performance Max campaigns. They got €6.5 million in conversion value, a 78% year-over-year increase in revenue, and a 41% reduction in CPC.
Monks is a global digital-first marketing and technology company with performance capabilities in digital and commerce media. Its performance media practice is designed around measurable outcomes like revenue, leads, and customer acquisition.
While Monks’ media buying is expansive, its strength, especially for enterprise clients, is creative production. With AI, data-driven strategy, and personalization, the agency creates powerful brand visuals at scale. Their platform, Monks.Flow plays a crucial role in creative scaling and orchestration.
Case study in focus: Monks helped B2B SaaS company Paycor test and scale Connected TV using incrementality testing and lower-funnel CRM data, with a 10x increase in MQLs in test markets versus controls and 70% more website sessions.
Directive is a B2B marketing agency focused on technology and SaaS companies. It has a dedicated performance division that covers both paid media and organic demand/lead generation by targeting the right ICP.
More than 250 B2B companies have used its ‘Customer Generation’ methodology, according to the agency. It’s relevant for enterprise B2B brands with long sales cycles and complex attribution requirements. And with detailed visibility (through DiscoverabilityOS), it can focus its efforts where they can make the biggest impact.
Case study in focus: Directive refined WordPress’s enterprise paid media targeting, helping increase enterprise opportunities by 607% and closed-won deals by 175%.
iProspect is a global digital-first media agency within dentsu. It combines performance marketing with media strategy, content, data, and technology. The agency’s performance advertising network is supported by more than 8,000 media specialists globally.
iProspect is big on data integration and experimentation. For paid search, for example, the agency connects advertising platform data with CRM systems and first-party data, and uses AI and real-time optimization to improve campaign performance.
Its global infrastructure is also a big strength. Enterprise campaigns can maintain a consistent strategy while adapting creative, targeting, and media execution for individual markets.
Case study in focus: iProspect helped Printful restructure and expand its search advertising across 16 countries, integrating advertising, Google Analytics, and internal business data into its measurement process. The campaign generated 65% more leads, increased ROAS by 89%, and activated 14 new markets.
Croud is an independent global media, creative, and data agency built to support brands across performance media, audience strategy, creative, commerce, and measurement.
One of Croud’s distinguishing features is its scalable delivery model. The agency combines more than 600 in-house digital experts with an on-demand network of over 2,900 specialists across 118 markets. That’s supported by its proprietary CroudOS technology. In other words, it has the manpower to orchestrate large, multinational campaigns.
Its measurement approach covers incrementality, cross-channel attribution models, and AI-driven media optimization.
Case study in focus: Croud helped IWG scale customer acquisition across its global flexible workspace portfolio (55% increase in inquiries, 15% decrease in cost per inquiry, and 53% increase in revenue).
OpenMoves is another performance marketing agency that combines paid media, SEO, creative, and marketing automation around measurable customer acquisition and revenue goals. As part of Q1Media and the wider Ionik group, it says it can also extend campaigns into advanced programmatic media.
Although OpenMoves is smaller than many global agency networks on this list (with a minimum project size of $5k), it has experience managing performance programs at a substantial scale. The firm has extensive experience in enterprise B2B lead generation and seven-figure monthly media budgets.
Case study in focus: OpenMoves helped a healthcare-focused higher education organization scale its advertising to $1 million in monthly media spend while reducing paid search cost per lead by 22% and paid social CPL by 35%.
Enterprise performance marketing introduces challenges that smaller campaigns don’t face. This includes larger budgets, more stakeholders, fragmented customer journeys, multiple advertising platforms, complex attribution models, and greater pressure to connect marketing activity to revenue.
So, the best agency is the one that can improve performance while operating within the complexity of an enterprise organization.
This is what you should be looking at:
Look for an agency that has already managed large advertising campaigns, complex accounts, or recognizable enterprise brands.
Relevant case studies can reveal whether the team has experience handling multiple markets, product lines, audiences, and internal stakeholders without sacrificing campaign performance.
Besides just the enterprise scale, industry experience matters as well. For instance, if you’re a CPG company, you’d want to work with an agency that has dealt with nuances of CPG vying for retail shelf space.
Performance marketing depends on accurate measurement, but attribution becomes much harder at enterprise scale. When customers interact with paid media, search, email, social media, content, sales teams, and offline channels before converting, you have so many data points to sift through to understand what contributes how and how much.
This is an area where many organizations still have gaps. Nielsen's 2025 Annual Marketing Report found that just 32% of marketers measure traditional and digital media spending holistically. This makes attribution capabilities an important differentiator when selecting an agency.
Ask how the agency handles attribution models, CRM integrations, offline conversion data, and whether they use dedicated attribution platforms.
A strong enterprise partner should have deep expertise in the channels relevant to your strategic marketing plan. Depending on your business, this might include paid search, paid social, programmatic advertising, affiliate marketing, demand generation, or inbound lead generation.
It’s also worth assessing how the agency connects different channels. Paid media can capture existing demand, for example, while content marketing, social media, and other digital advertising strategies can create or influence demand earlier in the customer journey.
Performance marketing depends heavily on conversion, and creative has a major influence on that outcome. Meta cites research showing that high-quality creative can account for 56% of campaign sales ROI.
Assess whether the agency can support creative testing, creative production, CRO and conversion-focused website improvements alongside campaign management.
Also, assess creative services capacity because at enterprise level, you’re looking at dozens of ad variations every week for better targeting and fatigue prevention. They should be able to smartly repurpose design and content, but not at the expense of quality.
Define what "performance" actually means before engaging an agency. Enterprise leadership is typically more interested in customer acquisition cost, revenue, and customer lifetime value.
The agency should be comfortable optimizing toward those outcomes instead of chasing intermediary metrics that make an attribution dashboard look impressive. In other words, the performance should be based on both short-term campaign-level goals and longer-term enterprise ambitions, such as greater market share or higher margins.
If you want a performance marketing partner that can move quickly while still handling the demands of enterprise campaigns, Fieldtrip might just be what you’re searching for. Our unique ecosystem of agencies lets us operate across various performance marketing areas with a shared focus: delivering the growth you need.
Book a performance marketing strategy call with a senior.
Use benchmarks tied to business outcomes: CAC/CPA, ROAS or MER, conversion rate, qualified-lead rate, pipeline contribution, revenue, and customer lifetime value. Compare performance against historical company baselines, channel-specific benchmarks, and incremental lift instead of industry averages exclusively.
We recommend a monthly retainer or a hybrid model that combines a base fee with a percentage of media spend, as it works best for enterprise programs, which require ongoing strategy, analytics, creative testing, and campaign management. A pay-for-performance component can also work for clearly defined outcomes and for specific projects.
Yes. Fieldtrip and the agencies that are part of it have worked with enterprise and Fortune 500 brands like Nestlé, Meta, Disney/Marvel, YouTube, and 7-Eleven.
Fieldtrip provides performance marketing services for search (organic and AI), social media, programmatic display, digital OOH, and Connected TV.