David Morneau
Author

David Morneau

Co-founder & CEO, inBeat Agency · CEO, Fieldtrip

David Morneau is the co-founder and CEO of inBeat Agency and CEO of Fieldtrip, the agency network that includes inBeat. Based in Montreal, Canada, he is a law graduate turned serial entrepreneur whose work spans paid media, performance creative, and search engine optimization (SEO).

Montreal, Canada
View LinkedIn Profile
Expertise:
Paid media, Performance creative, Creator marketing, SEO, Growth strategy

inBeat helps brands grow through influencer marketing, user-generated content (UGC), creative testing, and paid media. Fieldtrip connects specialist agencies across brand strategy, creative, media, SEO, and measurement. David built the businesses around a shared approach: use what teams learn from creative, media, and search to guide the next campaign together.

David has worked with more than 200 direct-to-consumer (DTC) brands on customer acquisition. His broader client experience includes P&G, NielsenIQ, Linktree, and Hurom.

He writes about paid social advertising, creator programs, performance creative, SEO, and growth strategy, drawing on his experience building inBeat and Fieldtrip. His focus is practical: how to test creator content, connect creative decisions to campaign results, and scale customer acquisition.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
A woman wearing a black hat with white letters on it.A woman with red hair is laying on a bed.A woman in a purple shirt is doing a yoga pose in front of a city skyline.A person wearing a VR headset is laying on the ground.A woman with red hair is laying on a bed.A man running in a red jacket and white shorts.A woman sitting in front of a store with a bag of chips.

Why Brand vs. Performance Is a False Choice [And How to Escape This Cage]

August 21, 2026

Let us know what you’re working on.
We’re open to the right projects.
Let's Talk
A woman with red hair is laying on a bed.A woman wearing a white shirt with a dinosaur on it is sitting on a basketball hoop.Man sitting on a couch in front of a laptopTwo men are posing for a picture with a basketball.Women scrolling through phoneA woman in a purple shirt and black pants is posing for a picture.A woman wearing glasses and a green shirt is sitting in front of a laptop.A person is holding a piece of food in front of a plate of food.A woman with a nose piercing wearing a white shirt.A woman with curly hair and a white shirt.A person wearing a white shirt and a red shirt is using a laptop.A man and woman are smiling and hugging each other.A woman is sitting in front of a computer screen.A blue computer mouse on a mouse pad with a picture of a beach.A man drinking a beverage from a white bottle.A man holding a football and drinking a green smoothie.A man in an orange jacket is running.A woman is holding a bag full of clothes and is smiling.A man playing a trumpet on a concrete wall.A man with a beard and a Thai Larose shirt.A box of Dr. Squatch fresh falls men's natural soap.A man wearing a yellow jacket and black pants standing on a snowy hill.A person holding a cell phone with the word "Hoppers" on the screen.
About
PrinciplesTeamInsights
Solutions
inBeatContent AlliesBluethingsAAG
Social
LinkedIn
Contact
© Fieldtrip Copyright — All rights reserved
Privacy Policy